There have been some big industry shifts this quarter, and I’d love to share my perspective on how this impacts the creator economy.   TL;DR: if you want to know where marketing is heading, watch where beauty people go. Katie Welch is leaving Rare Beauty to lead the U.S. Brand and Communications at Chanel. Diarrha N’Diaye, founder of Ami Colé, is joining Skims to build its beauty division.   Both moves point to a new reality that’s shaping the industry: the future of infl

Q4 is heating up! I have always thought of this quarter as the Super Bowl for creator partnerships, and it never fails to amaze me.   To catch you up: in addition to my brand clients, I’m one month into managing my first creator as a talent manager. And wow, I have a whole new level of respect for what happens behind the grid.   Think Slack channels, Trello boards for project management, color-coded calendars for content preview and go-live dates, community managers, assistan

I love this post from  RJ Larese  because it captures the reality so many of us face. I enjoy sharing what I’ve learned and helping others. But the truth is, “Can I pick your brain?” adds up fast. Here’s my two cents on how to make it more meaningful: 1. Thoughtfulness. A follow-up email sharing how you applied the advice (or even a recap of what you learned) is one of the best things to receive. Bonus points if you send a Starbucks gift card as a thank-you. 2. Be specific. I

When a brand starts saturating my feed, I take note. Grüns  - the superfood gummy startup - is everywhere right now with paid ads. When I open Instagram, I get flooded with ads froml highly recognizable talent like Bethenny Frankel, Chelsea Handler, Hannah Brown, Remi Bader, and Val Chmerkovskiy endorsing it. The creative is super consistent: same packaging, same pain points (bloat, convenience, nutrition), same testimonial-style delivery talking to camera while showing the p

Not the typical outlet I turn to for creator economy coverage… but maybe that’s the point. Rolling Stone  just dropped its ‘Top Creators...

We’re still glowing from our recent gathering at Rothy’s beautiful Nolita store - it was a night filled with connection, conversation,...

I recently told a friend I was worried I’d been promoting  The Beauty Social  too much. Shout-out to  Sarah Whittle  from Duolingo, who...

Honored to be named among  MSN ’s "Top 10 Change-Makers Turning Vision into Industry Shifts". What I love most about this recognition is...

Wondering what to say in a casting call? If  The Beauty Social  were an influencer campaign, here’s the brief: 🎯 Target audience: Brand...

I’ve gotten many questions about Create & Cultivate, and  Molly McClure  post captures the energy I felt perfectly. Women drive 85% of...

I was just building a new business deck for a brand trying to win over Gen Z — and then  poppi  x  Labubu Doll  dropped this masterclass...

I had the opportunity to join the largest festival for women in business this weekend - and I could not be more energized by the 2-day...

I was buying a new planner at Staples this morning (yes, I still love the ritual) and it hit me: 📚 Back-to-school season is in full...

I’ve been scheming to bring  The Beauty Social  to Brooklyn… and I finally convinced my co-founder  Stacey Levine  to make it happen! ✨...

An early stage beauty brand asked me this on a call this week. She meant well - and I get the appeal - but here’s the reality: creators...

Did you know Instagram is rolling out a major SEO update on July 10?  It will index public content from professional accounts on Google....

Most influencer strategies aren’t built to last. They chase reach, obsess over ROI dashboards, and treat creators like a one-off...

Let’s catch up! 👋  Between recent brand launches, creator program builds, and industry panels, it’s been a full spring over here. This...