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Strategic Campaign Timelines for Seasonal Success
Did you know Instagram is rolling out a major SEO update on July 10? It will index public content from professional accounts on Google....
Lauren Ludlow


Aspire Webinar Recap
Most influencer strategies aren’t built to last. They chase reach, obsess over ROI dashboards, and treat creators like a one-off...
Lauren Ludlow


Let’s Talk Influencer Marketing & What’s on My Radar for June
Let’s catch up! 👋 Between recent brand launches, creator program builds, and industry panels, it’s been a full spring over here. This...
Lauren Ludlow


Is Ad disclosure worth it?
Everyone wants authenticity until it means clearly labeling the post as an ad. My hot take: If your influencer campaign only "works" when...
Lauren Ludlow


Talent strategy as a growth lever
Lately, I’ve been thinking about talent strategy as a growth lever for brands. When talent embodies the values and needs of your...
Lauren Ludlow


Are ambassador partnerships dead?
Are ambassador partnerships dead? Not quite. But they are evolving. This came up in a recent conversation I had with Jenny Heinrich -...
Lauren Ludlow


Propaganda I’m Not Falling For: Influencer Marketing Edition
I’m not one to chase trends… but this one was too good to skip. Thanks for the inspiration, Cristina Vintimilla. Propaganda I’m Not...
Lauren Ludlow


Legacy agencies vs independents
Publicis just acquired Captiv8 - and if you're in the creator economy, it’s a move worth watching. Recent shake ups: → Publicis...
Lauren Ludlow


The future of the beauty and fashion industry
Prediction: The future of the beauty and fashion industry will be built in smaller rooms — not bigger stages. More brand marketers,...
Lauren Ludlow


Q2 Predictions + May Beauty Social
Prediction: The future of the beauty and fashion industry will be built in smaller rooms — not bigger stages. More brand marketers,...
Lauren Ludlow


TikTok updates
You know it’s going to be a big week when you go from SXSW to getting an invite from TikTok to hear what’s next in creator...
Lauren Ludlow


The New Rules of Influence: Founders, Funnels & FTC
Oh hello there! Every month I think, "Eh, not sure I have anything to say..." — and then my fingers start clicking, my brain starts...
Lauren Ludlow


The PR Net's Marketing & Communications Conference
Thrilled to be attending The PR Net ’s Marketing & Communications Conference on the Future Focus 2025 this afternoon — call it nerdy but...
Lauren Ludlow


Beauty Social April 2025 Recap
Still buzzing from The Beauty Social this week 💫 125+ RSVPs. A venue so chic we didn’t even mind the rain. And a packed room full of...
Lauren Ludlow


Global Influencer Marketing Awards Judge 2025
Honored to be named a judge for the Global Influencer Marketing Awards alongside some of the brightest minds in the creator industry 🙌...
Lauren Ludlow


More influencers, more problems? Unilever’s big gamble.
I have been in influencer marketing for 12 years (woah, let’s take a moment for that…), and one thing is clear: brands are finally...
Lauren Ludlow


SXSW, TikTok & brand trips - Ludlow Social is on the move🚀
Tap, tap—is this thing on? After soaking up an incredible week at SXSW in Austin, TikTok’s latest event with Beacons, and Columbia...
Lauren Ludlow


Big Shifts Ahead: Ludlow Social Events, YouTube Shorts, and Budget Trends
February is (finally!) here, and the influencer marketing world Is already buzzing with major tentpole moments kicking off. With the...
Lauren Ludlow


Ludlow Social 2024 Year In Review
When I first launched Ludlow Social , influencer marketing was all about reach. But in 2024, it became something bigger: creators are...
Lauren Ludlow


Ludlow Social on Broadway!
For the past 6 months, Ludlow Social has been working on the launch of a brand-new Ambassador Program for Broadway Direct . And it’s...
Lauren Ludlow
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