Honored to be named among  MSN ’s "Top 10 Change-Makers Turning Vision into Industry Shifts". What I love most about this recognition is...

I’ve gotten many questions about Create & Cultivate, and  Molly McClure  post captures the energy I felt perfectly. Women drive 85% of...

I was just building a new business deck for a brand trying to win over Gen Z — and then  poppi  x  Labubu Doll  dropped this masterclass...

I had the opportunity to join the largest festival for women in business this weekend - and I could not be more energized by the 2-day...

I was buying a new planner at Staples this morning (yes, I still love the ritual) and it hit me: 📚 Back-to-school season is in full...

I’ve been scheming to bring  The Beauty Social  to Brooklyn… and I finally convinced my co-founder  Stacey Levine  to make it happen! ✨...

An early stage beauty brand asked me this on a call this week. She meant well - and I get the appeal - but here’s the reality: creators...

Did you know Instagram is rolling out a major SEO update on July 10?  It will index public content from professional accounts on Google....

Most influencer strategies aren’t built to last. They chase reach, obsess over ROI dashboards, and treat creators like a one-off...

Let’s catch up! 👋  Between recent brand launches, creator program builds, and industry panels, it’s been a full spring over here. This...

Everyone wants authenticity until it means clearly labeling the post as an ad. My hot take: If your influencer campaign only "works" when...

Lately, I’ve been thinking about talent strategy as a growth lever for brands. When talent embodies the values and needs of your...

Are ambassador partnerships dead? Not quite. But they are evolving. This came up in a recent conversation I had with  Jenny Heinrich  -...

I’m not one to chase trends… but this one was too good to skip. Thanks for the inspiration, Cristina Vintimilla. Propaganda I’m Not...

Publicis just acquired Captiv8 - and if you're in the creator economy, it’s a move worth watching. Recent shake ups: → Publicis...

Prediction: The future of the beauty and fashion industry will be built in smaller rooms — not bigger stages. More brand marketers,...

Prediction: The future of the beauty and fashion industry will be built in smaller rooms — not bigger stages. More brand marketers,...

You know it’s going to be a big week when you go from  SXSW  to getting an invite from  TikTok  to hear what’s next in creator...

Oh hello there! Every month I think, "Eh, not sure I have anything to say..."  — and then my fingers start clicking, my brain starts...

Thrilled to be attending  The PR Net ’s Marketing & Communications Conference on the Future Focus 2025 this afternoon — call it nerdy but...