When I first launched   Ludlow Social , influencer marketing was all about reach. But in 2024, it became something bigger: creators are...

For the past 6 months, Ludlow Social has been working on the launch of a brand-new Ambassador Program for  Broadway Direct . And it’s...

A few weeks ago, I received an email that stopped me in my tracks. I have been nominated for  Beacons ' Top Creator Agencies of 2024....

Make sure to use these four strategies when choosing the right influencer for your brand campaign.

Aside from the influencer strategy and tactical planning that goes into the campaign process, the biggest opportunity that brands have in...

Let's face it, there are many factors that come into play when you provide a quote for a specific campaign. For example: rush timing,...

Wondering what an influencer marketing and social strategist does? Marketing on social media is very important in this day and age for...

Behind every brand is a great story for how they got started. I’d like to share the story behind why I started Ludlow Social, and why I...

Earlier this week I conducted a poll on IG Stories to dig into what my audience is interested in terms of marketing and content creators....

The internet is full of copycats. For every influencer, there are a thousand others that fall into the same niche. For every subject...

1️⃣ I went to school in North Carolina. I only knew one person at @ElonUniversity before deciding it was the place for me. I moved to New...

Ending this week on a high note following a fun weekend getaway to Lancaster, PA and a big work week hitting some personal milestones....

Is anyone else noticing an increase in burnout among beauty and lifestyle creators? As an influencer marketing expert, it is harder to...