Let’s Talk Influencer Marketing & What’s on My Radar for June

Let’s catch up! 👋 Between recent brand launches, creator program builds, and industry panels, it’s been a full spring over here. This month, I'm excited to be sharing some great things coming up, including:

→ A free webinar I’m co-hosting on brand-building through influencer marketing 

→ A peek into my recent work across wellness, beauty, and travel 

→ What I’m looking to take on next with Ludlow Social

→ And what’s on my radar from podcasts, to influencer wedding content takeovers, to summer IRL events

Let’s get into it. 💻✨

🎤 Webinar: Influence That Lasts – Happening This Thursday

What’s better than a free webinar? A webinar that features the best influencer pros in the business, of course! This Thursday, I’ll be on a virtual panel with industry experts Lindsey Gamble and Magda Houalla from Aspire on how influence drives lasting brand equity.

This is one you won’t want to miss! During this panel, we’ll break down:

• How social media plays a critical role in brand relevance

• The power of long-term influencer partnerships

• How to get C-Suite buy-in on your program

• Demystifying ROI

If you’re a marketer navigating the next wave of creator marketing, this one’s for you.

RSVP HERE!

✨ What I’ve Been Up To:

After leading strategy across beauty, wellness, and travel, I’m opening space for new consulting opportunities with Ludlow Social. Here's a look at some of my recent work:

• Led influencer casting + strategy for a wellness brand’s national launch (live this month!)

• Built an evergreen creator program for a beauty aesthetics brand — now producing 3x monthly content

• Advised a legacy travel brand on shifting from UGC to long-term creator equity

• Spoke on multiple panels and podcasts about where the industry is headed — including this Thursday’s session with Aspire

💡 What I’m Looking To Dive Into Next:

→ Ambassador and creator programs across beauty, fashion, wellness, and lifestyle — from strategy through execution

→ Pre-launch campaigns that need a compelling influencer engine to drive both consideration and conversion

→ Strategic audits to recalibrate underperforming influencer efforts

→ In-house brand support: landscape assessments, trend forecasting, and actionable influencer insights

If your brand is ready to move from tactical content to lasting influence, I’d love to connect.

📲 What’s On My Radar

1️⃣ ​​Hulu’s Secret Lives of Mormon Wives — have you checked it out yet? The fashion & beauty integrations from BareMinerals and Marc Jacobs caught my eye.  I loved this interview from In Her Words Podcast with the legendary Lisa Filipelli – an Emmy-nominated exec and Partner at Select Management Group - for an inside look at the pitch-to-phenomenon journey with the show.

2️⃣ Wedding season is here, and you know what that means… #content! Influencer Jazmyn Smith (472K TikTok followers) took over my feed with her wedding series, with what may be the highest volume of content posted in real-time about her big day. Here’s a BTS video on how she did it. I’ve said it before and I’ll say it again… influencers are the most cost efficient marketing channel, and these creators KNOW how to capture an audience's attention.

3️⃣ New podcasts. Really enjoying my morning rotation of podcasts lately, including The Best One Yet, The Daily, WSJ What’s News for a mix of business and pop culture news. Plus, this podcast episode with Jay Shetty and Jake Shane on love and vulnerability really stuck with me.

4️⃣ IRL events. I’ll be at the Glossy Pop Wellness event in NYC on May 29. Drop me a note if you’ll be there and say hi!

5️⃣ Our next Beauty Social just dropped! Our next NYC event is on June 23.  Get your ticket here. For those in LA, our summer cocktail party is on July 21 and you can join the list here!

Let’s Make Influence Count

At Ludlow Social, we help top brands build scalable, strategic creator programs that drive long-term growth.

📩 Book a Discovery Call or just reply—I’d love to hear your take.

xo, Lauren