Back-to-school season is in full swing

I was buying a new planner at Staples this morning (yes, I still love the ritual) and it hit me:

📚 Back-to-school season is in full swing 

🔍 And Instagram content is about to show up on Google

Starting this week, Instagram is rolling out a big SEO update: content from professional accounts will now be indexed by search engines.

Creator posts aren’t just driving engagement anymore. They’re becoming searchable, discoverable brand assets.

This means a few things for brands:

→ Your influencer content = mini landing pages

→ Search + social are finally intersecting

→ And if your campaigns aren’t built with this in mind… you’re leaving visibility on the table

Pair that with the fact that 55% of U.S. parents have already started their BTS shopping, and it’s clear. Now’s the time to get your timeline (and your strategy) right.

So I made something to help:

📆 A Seasonal Campaign Playbook

It’s a one-sheet tool built for marketing teams running creator campaigns, designed to help you hit your key milestones.

If you’re thinking about your influencer approach for fall or holiday, I’d love to chat! Drop a comment below to get the guide and I’ll send it your way or click here to download.

Original post on LinkedIn here.