An Example Casting Call Post

Wondering what to say in a casting call? If The Beauty Social were an influencer campaign, here’s the brief:

🎯 Target audience: Brand marketers, campaign pros, creators, and creative minds who know their way around a launch

📍 Shoot location: TALEA Beer Co., Williamsburg (women-owned, obviously)

📆 Drop date: Wednesday, August 13, 2025

📦 Deliverables: Sip something cold, swap industry intel, score beauty gift bags, and maybe plot your next big move over a pint

📈 Success metric: Leave with new contacts, good vibes, and a head full of fresh ideas

Key message: The Beauty Social isn’t just another industry mixer - it’s where beauty and lifestyle’s brightest come to connect, collaborate, and actually have fun.

Stacey Levine and I have been scheming to bring The Beauty Social to Brooklyn… and it’s finally happening. Expect the people who keep this industry buzzing, plus a sneak peek at what’s brewing for September.

🎟 Tickets in the comments. Consider yourself booked and see ya there!

Original post on LinkedIn here.