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Strategic Campaign Timelines for Seasonal Success

  • Lauren Ludlow
  • 7 days ago
  • 1 min read

Did you know Instagram is rolling out a major SEO update on July 10? It will index public content from professional accounts on Google.


That means creator content is no longer just about engagement - it should be a part of your broader search strategy. With this update, creator posts will essentially become mini landing pages for your brand, helping drive organic visibility and high-intent traffic.


This shift comes as we enter one of the biggest buying seasons of the year. 📚 Back-to-school spending is projected to exceed $200B globally, with shoppers increasingly researching purchases and turning to creators for trusted recommendations.


Is your head starting to swirl? I have you covered. I created a resource to help your brand show up strategically across social and search:


👉 The 2025 Seasonal Campaign Timeline Guide


This one-sheet planning tool will help you run creator campaigns that are not just creative and compliant, but search-optimized and on time. Inside the guide, you’ll find:


  • A proven timeline framework built for creator + brand alignment

  • Strategic milestones for seeding, briefs, and approvals

  • Tips to avoid execution chaos and maximize ROI


 
 
 

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