Everyone wants authenticity until it means clearly labeling the post as an ad. My hot take: If your influencer campaign only "works" when...

Lately, I’ve been thinking about talent strategy as a growth lever for brands. When talent embodies the values and needs of your...

Are ambassador partnerships dead? Not quite. But they are evolving. This came up in a recent conversation I had with  Jenny Heinrich  -...

I’m not one to chase trends… but this one was too good to skip. Thanks for the inspiration, Cristina Vintimilla. Propaganda I’m Not...

Publicis just acquired Captiv8 - and if you're in the creator economy, it’s a move worth watching. Recent shake ups: → Publicis...

Prediction: The future of the beauty and fashion industry will be built in smaller rooms — not bigger stages. More brand marketers,...

Prediction: The future of the beauty and fashion industry will be built in smaller rooms — not bigger stages. More brand marketers,...

You know it’s going to be a big week when you go from  SXSW  to getting an invite from  TikTok  to hear what’s next in creator...

Oh hello there! Every month I think, "Eh, not sure I have anything to say..."  — and then my fingers start clicking, my brain starts...

Thrilled to be attending  The PR Net ’s Marketing & Communications Conference on the Future Focus 2025 this afternoon — call it nerdy but...

Still buzzing from  The Beauty Social  this week 💫 125+ RSVPs. A venue so chic we didn’t even mind the rain. And a packed room full of...

Honored to be named a judge for the  Global Influencer Marketing Awards  alongside some of the brightest minds in the creator industry 🙌...

I have been in influencer marketing for 12 years (woah, let’s take a moment for that…), and one thing is clear: brands are finally...

Tap, tap—is this thing on? After soaking up an incredible week at SXSW  in Austin, TikTok’s latest event   with Beacons, and Columbia...

February is (finally!) here, and the influencer marketing world Is already buzzing with major tentpole moments kicking off.   With the...

When I first launched   Ludlow Social , influencer marketing was all about reach. But in 2024, it became something bigger: creators are...

For the past 6 months, Ludlow Social has been working on the launch of a brand-new Ambassador Program for  Broadway Direct . And it’s...

A few weeks ago, I received an email that stopped me in my tracks. I have been nominated for  Beacons ' Top Creator Agencies of 2024....

Make sure to use these four strategies when choosing the right influencer for your brand campaign.

Aside from the influencer strategy and tactical planning that goes into the campaign process, the biggest opportunity that brands have in...