Propaganda I’m Not Falling For: Influencer Marketing Edition
- Lauren Ludlow
- 1 day ago
- 1 min read
I’m not one to chase trends… but this one was too good to skip. Thanks for the inspiration, Cristina Vintimilla.
Propaganda I’m Not Falling For: Influencer Marketing Edition
👀 from the POV of a marketing expert who’s built these programs from the ground up.
- Influencer marketing is just a campaign play
→ It’s a brand growth engine when you build it right.
- We don’t need creators, we just need an owned social strategy
→ If vibes were a strategy, every brand would be winning.
- Just hire a junior to run the program.
→ Cool, hand them $500K and hope for the best.
- We only want creators with 1M+ followers
→ Great, let me know when they actually convert.
- We want diversity, but let’s not be too niche
→ Translation: Performative inclusivity with a sprinkle of fear.
- If it didn’t go viral, it didn’t work
→ Influence compounds. But sure, chase the algorithm.
Comments