When I first launched Ludlow Social, influencer marketing was all about reach. But in 2024, it became something bigger: creators are shaping culture, driving industries, and building genuine connections.
This year was about growing an agency of my own (something I’m incredibly proud of!). It was about redefining how brands and creators collaborate to create cultural moments, with Ludlow Social leading the charge in brand partnerships.
From being named a Top Creator Agency by Beacons, to launching first-of-their-kind initiatives like Broadway Direct’s ambassador program, to having one of our programs shortlisted for the 2025 Innovation SABRE Awards in North America, we demonstrated how strategic partnerships transcend traditional marketing and reshape industries.
Here are 3 highlights from this year ⤵️
➡️ Ludlow Social Named Top Creator Agency in 2024
This recognition by Beacons reinforced what we’ve always believed: creators aren’t just content producers; they’re cultural architects and strategic partners. We supported major client partnerships that proved this same principle with brands.
➡️ Featured in Forbes (2x!)
Getting mentioned on Forbes was huge -- not just once, but twice! I shared insights on the TikTok ban, along with why selecting the right creators is about alignment and storytelling—not follower counts. Just like K18 Hair’s meteoric rise through creator-driven strategies (culminating in its acquisition by Unilever), authentic partnerships are driving real results.
➡️ Launched New Ambassador Programs
We didn’t just create marketing initiatives; we reimagined how creator partnerships can amplify creativity and drive long-term success. Seeing one of our programs shortlisted for the 2025 Innovation SABRE Awards in North America is a proud moment, reflecting the impact of these efforts.
Key lessons from 2024:
✨ Creators are cultural shapers, not just marketing tools.
✨ Unconventional collaborations spark creativity and amplify impact.
✨ Authenticity and storytelling always outshine algorithms.
As we head into 2025, we’re not just growing—we’re helping brands and creators navigate an ever-evolving ecosystem. The future is incredibly bright!
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