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What does an Influencer Marketing Strategist do?

Updated: Oct 25, 2022

Wondering what an influencer marketing and social strategist does? Marketing on social media is very important in this day and age for relevancy and awareness, and it has to be done right in order to effectively achieve a brand’s goals.

To pull off a successful influencer marketing campaign, brands need to work with influencers who expand the reach of the brand, share the brand’s values, genuinely like the product, and ultimately who create persuasive content around the product or campaign.

That’s where an influencer marketing strategist comes in.

There’s no one-size-fits-all approach to making a strategy work – however with the right planning and research, every business can benefit from influencer marketing.

In fact in 2021, 72.5% of U.S marketers used some form of influencer marketing — and that number is only going up in 2023.

Below are examples services that I provide for brands to bring influencer programs to life:

  • Determine your program strategy, influencer goals, and key message development

  • Identify who you’re trying to influence

  • Identify you’re platform strategy where content will live

  • Research the competitor landscape and category trends

  • Draft the campaign brief and visuals to inspire talent

  • Compile a short list of talent to work with

  • Outreach to talent

  • Contract drafting and negotiations

  • Collaborate with influencers to develop effective content

  • Measure results and campaign wrap reports

  • And so much more!

Interested in working together? Fill out the in-take form to determine if we are a good fit and let’s connect!


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