P&G 'Thank You Mom'
Created a fully integrated influencer campaign for P&G’s ‘Thank You Mom’ campaign #LoveOverBias ahead of the Winter Olympic Games PyeongChang 2018.
Inspire a global conversation using hero assets to spark quality conversation around the impact of bias on people's lives, whether race, gender, religion, disability, sexual orientation, or class.
Partner with top influencers to credential the campaign by posting their personal testimonies of experiences with bias. As part of this, we invited talent to go to the Olympics for one of the biggest adventures yet. Influencers were invited to tell the stories of Team USA athletes through the lense of the campaign to effectively reach our core audience in an authentic and meaningful way.
We also co-created content with relevant mid and micro influencers who are active in bias conversation to continue sharing and amplifying our assets.