Drive awareness and consideration for No7 skincare with its first-ever digital program centered around influencers.
No7 is most well-known in the UK with little brand awareness in the US. The challenge was to bring the brand's heritage to the US in an authentic, engaging way using trusted skinfluencers and dermatologists.
Built a robust, year-long influencer program focused on a high volume of content with partners to drive reach, engagement and purchase intent. With more than 300+ influencers, the brand fostered a community of advocates with a combination of paid social and influencer social content