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CLIENT NAME
Marshalls
OBJECTIVE:
Launch Marshalls on TikTok using a custom social strategy leveraging influencers as content creators on the brand's owned and operated channel
CHALLENGE:
Although Marshalls and T.J.Maxx are owned by the same parent company, both brands needed a custom strategy using influencers that was bespoke to their brand DNA.
STRATEGY:
Highlight the unique offerings to create a Marshalls moment on social using influencers. Each partner developed a mix of content from shop-with-me and home makeovers for the brand's channel.
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