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CLIENT NAME
Gillette Venus
OBJECTIVE:
Drive relevancy for Gillette Venus and its new subscription service to help woman feel confident in how her skin looks and feels.
CHALLENGE:
Foster a community of advocates in a changing market that been disrupted by DTC start-ups like Harry's, Dollar Shave Club, and Billie.
STRATEGY:
Partner with a top beauty and lifestyle YouTube influencer and entrepreneur Remi Cruz to co-create with the brand on its first-ever, limited-edition razor. From social content creation to a custom design led by talent, the brand reached young consumers using influencers that millennials and Gen Z trust.
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