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CLIENT NAME

Fenty Beauty

OBJECTIVE:

Create awareness and consideration for Fenty Beauty's new cosmetics launch utilizing influencers from #SephoraSquad

CHALLENGE:

Cosmetics with a matte finish can imply that they will be overly dry on the skin.

STRATEGY:

Partner with influencers to showcase the Pro Filt’r Soft Matte Powder Foundation to demonstrate product use and application. Each influencer incorporated their personal experience into content to communicate its unique product benefits.

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