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CLIENT NAME

COVERGIRL

OBJECTIVE:

Change the most memorable tagline in beauty with a total brand re-stage for COVERGIRL to celebrate every women's power to transform with makeup. From “Easy, Breezy, Beautiful CoverGirl,” to “I Am What I Make Up."

CHALLENGE:

Honor the most storied brand in beauty with a creative campaign while bringing depth and honesty to the beauty category

STRATEGY:

Partner with top tier celebrity talent as year-long brand ambassadors that exemplify "you are what you make up" to bring the brand's evolution to life.

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