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CLIENT NAME
Clairol
OBJECTIVE:
Drive awareness of Clairol’s new Color Crave haircare launch among Gen Z consumers.
CHALLENGE:
Transform hair color from a chore her mom does to becoming an essential that is part of her beauty regimen.
STRATEGY:
Create a burst of content using influencers featuring must-have hair color looks at Electric Daisy Festival to catch the attention of our target.
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