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CLIENT NAME
T.J.Maxx
OBJECTIVE:
Launch T.J.Maxx on TikTok using a custom social strategy leveraging influencers as content creators on the brand's owned and operated channel
CHALLENGE:
Drive awareness to the e-commerce store as a complement to the T.J.Maxx physical locations.
STRATEGY:
Highlight the “treasure hunt” experience for customers inside and online stores using influencers from all categories, including home, fashion and beauty.
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